USE OF INTERNET TECHNOLOGIES IN E-COMMERCE

Анотація

Increasing the number of Internet users, their activity, increasing their trust and interest in getting information through the Internet forces companies to expand their presence on the Internet. Information and communication technologies are one of the driving forces behind globalization. In these circumstances, the behaviours and factors of motivation of the people themselves are subject to change, and with them the whole set of economic relations of economic entities is transformed. The high degree of intensity of these processes causes the high complexity and uncertainty of economic decision-makers making effective management decisions. The article studies the motivation and issues of consumer behaviour management in today's market. The tendencies of development of the Ukrainian electronic market are analysed. The types of company representation in the e-commerce market are defined. The rating of online stores in Ukraine is presented. The modern list of Internet technologies that are implemented in the field of economy, opens up huge opportunities for companies to organize, conduct and support e-business. Accordingly, the types of information technology used in e-commerce are analysed. The article examines and systematizes modern Web-technologies used in the field of e-commerce, as well as a comparative analysis of these technologies by the degree of use in E-commerce and identifying the most effective means of development for various business processes, which makes it possible to conduct business more efficiently, ie reduce production costs, conduct effective marketing research, automate sales and customer information processes, conduct market analysis, model and forecast and business processes, manage staff and choose the most efficient business strategies.

Класифікація

Ідентифікатори

Схожі роботи