STRATEGIC MANAGEMENT AS AN IMPORTANT ASPECT OF ENSURING THE ECONOMIC SUSTAINABILITY OF A MODERN ENTERPRISE

Анотація

The current stage of development of society is a crisis for Ukrainian enterprises. The crisis of the coronavirus COVID-19 became a crisis for the Ukrainian economy, which shook the world market and the Ukrainian market in particular. Of particular relevance are the development and application in the practice of Ukrainian enterprises of such a system of strategic management, the main purpose of which would be to ensure sustainable and most efficient operation of the business entity in the modern period, as well as creating and ensuring high development potential in the future. "Amplifier" of negative trends in the world economy - the COVID-19 pandemic. The article studies the essence of the scientific category "strategic management". Strategic management has focused on improving the efficiency of the market enterprise, which operates in conditions of uncertainty of the external environment. A number of problems accompanies effective management of economic stability of the enterprise, but despite this, the authors highlighted a number of advantages of strategic management of economic stability of the enterprise. In order to ensure the effectiveness of strategic management of economic stability, depending on the current state of the enterprise, a developed system of strategic management of economic stability in the form of a structural and logical scheme has proposed. The effectiveness of strategic management of economic stability of the enterprise depends mainly on the complexity and completeness of its implementation, the organization of coherence and relationship between all elements of the management system, the adequacy of methods used to assess economic stability and diagnose negative impacts. It has revealed, that the main difficulty from the standpoint of strategic management of economic stability of the enterprise is monitoring among the whole set of elements of the system of symptoms of crisis processes that lead to loss of economic stability, as well as managing them to neutralize. The prospect of further research is the development of scientific and methodological approaches to measuring the economic stability of the enterprise based on a comprehensive assessment of all components using the scientific method of integrated assessment based on balanced scores.

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