Аdvantages and Obstacles of Using Benchmarking in Managing the Marketing Potential of Higher Education Institutions
Анотація
Introduction. Since the experience of using benchmarking by domestic higher education institutions is not rich in practical knowledge, in our opinion, the first step towards its use is to justify the advantages and obstacles in its implementation as a tool for managing the marketing potential in higher education institutions, which is why the relevance of the research topic is determined.
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