CURRENT TRENDS OF UKRAINIAN METALLURGICAL MARKET EQUILIBRIUM FORMATION IN THE CONTEXT OF EUROPEAN UNION MEMBER STATES

Анотація

Equilibrium in the Ukrainian market of metal products is a separate, deep issue and a scientific problem that should be studied in detail and justified in terms of market conditions and domestic levers of influence and regulation. To address this issue, it is necessary to find out what exactly includes the concept of the metallurgical market of Ukraine, under the influence of which factors demand and supply are formed, and what determines the mechanism for establishing optimal demand, supply and prices in this market. This article is devoted to these questions, as well as to identify methods to improve the efficiency of the domestic metallurgical market in a dynamic environment and openness to change that will promote its development, increase effectiveness and, consequently – rise welfare and the economy as a whole. The purpose of the study is to analyze and identify problems related to the functioning of the market of metallurgical products, study the basics of its operation, determine the factors influencing supply and demand, which will approve the effectiveness of individual market transformations and confirm their feasibility, as well as adjust or neutralize. The theoretical and methodological basis of the work are the publications of domestic and foreign scientists in the field of evaluating the effectiveness of metallurgical enterprises. To achieve this goal general and special research methods are used, such as: a systematic approach, methods of analysis and synthesis, methods of logical generalization. The article examines the current state, trends and main factors influencing the formation of market conditions in the domestic market of metallurgical products. The last tendencies and structural shifts in the world metallurgical market are analyzed, the priorities of the direction of foreign economic activity of the domestic metallurgical branch are determined. The advantages and disadvantages of the modern model of market functioning of the metallurgical market are defined taking into account its export orientation, which is a traditional strategy and currently irrelevant in the light of global transformations of the world metallurgical market. Weaknesses of the domestic metallurgical market have been identified, which are causing stagnation in the industry and need to be urgently addressed at the national level. Perspective methods and directions of improvement of activity of the domestic metallurgical market in the light of orientation of foreign economic policy on a sector of the markets of the member states of the European Union are defined.

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