INFLUENCE OF IT SOLUTIONS ON ESG REAL ESTATE DEVELOPMENT AND INVESTMENT ATTRACTIVENESS OF THE URBAN PROJECTS

Анотація

This article addresses the pressing issue of greenhouse gas emissions in the context of real estate development and the pivotal role of IT solutions in achieving efficient and sustainable real estate practices aligned with Environmental, Social, and Governance (ESG) principles. With a focus on the challenges posed by outdated real estate assets, particularly in terms of energy inefficiency and resource wastage, the study aims to explore the contributions of IT innovations towards addressing these issues. Drawing upon the research of scholars who have investigated the inefficiencies of resource utilization within obsolete real estate portfolios, the article examines the extent of outdated residential properties across different countries, highlighting the urgent need for comprehensive replacement strategies. Additionally, it delves into the ESG philosophy and its significance in promoting environmentally responsible and socially conscious real estate development practices. Furthermore, the article provides an overview of key IT solutions driving resource efficiency in real estate, including smart building management systems, smart home technologies, passive house architectural designs, smart heating and energy management systems, AI-supported architecture design, and smart water management solutions. It also introduces the concept of Total Cost of Ownership (TCO) as a holistic approach to evaluating real estate investments. Moreover, the study explores the role of smart cities in assessing the overall economic and environmental impact of IT technologies in the development of new urban projects. By evaluating the investment attractiveness of these projects and considering factors such as resource efficiency, sustainability, and economic viability, the article elucidates the potential benefits of integrating IT solutions into urban development initiatives. In conclusion, the findings underscore the importance of leveraging IT solutions to enhance resource efficiency, reduce environmental impact, and improve the investment attractiveness of urban projects in alignment with ESG principles. The article concludes with insights into future prospects and opportunities for further research in this burgeoning field.

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