MANAGEMENT OF INVESTMENT SUPPORT AT THE DIFFERENT STAGES OF THE ENTERPRISE LIFE CYCLE
Анотація
This study focuses on the modern approaches to the management of investment support of enterprises depending on the stage of their life cycle. Development, efficiency of functioning of the enterprise depends on effective investment activity which maintenance on stages of a life cycle has its own characteristics. Understanding these characteristics, awareness of the main obstacles and complications allows the company to choose the most appropriate at this stage sources and tools to meet investment needs, develop measures to effectively implement investment strategy, reduce uncertainty and investment risks, prevent and respond effectively to crises. Developing the organization investment policy it is important to take into account the stages of the life cycle of economic systems at all levels such as: economy, industry, enterprise, product - their combination has a significant impact on the prospects of the enterprise. Today there is no single approach to the number of stages of the life cycle of the organization and to determine their key characteristics, which allows you to identify at what stage of development is the company. In our opinion, the use of indicators such as the size of the organization or its age as criteria for determining the stage of the life cycle of the enterprise is impractical. At different stages of the life cycle, the organization is characterized by different levels of investment activity, areas and volumes of investment activities and features of the formation of investment resources. According to research, the main source of financing capital investments of domestic enterprises are their own funds, which are supplemented by a certain share of borrowed funds and budgets funds of different levels. In the process of enterprise establishment and development, it is very important to understand its financial needs, the main sources of financial support and obstacles and difficulties arising in the way of financing on each stage of the life cycle. The results highlight the importance to be guided at formation of investment activity, planning its maintenance on characteristic features and strategic purposes of a certain stage of development of the company.
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