Digitalization as an innovative modern factor business development: prospects and threats

Анотація

One of the most influential modern trends is the active development of innovations and modern information technologies, which gradually acquire the status of a key driver of the development of economic relations, correspondingly affecting the features of ensuring economic security not only in the context of development prospects, but also on the contrary, regarding the need to form appropriate warning systems and protection against digital threats. The rapid introduction of scientific and technological progress at the enterprise made it necessary to make digital transformation a priority. Every year, it becomes more and more difficult for companies to become competitive and gain a foothold in the market without the use of artificial intelligence and various services. A few dozen years ago, humanity did not think about the need for such a term as "digitalization". However, the development of means of communication and innovative technologies has become a decisive factor for the introduction of digitalization at the enterprise. The digitization process is the implementation of digital innovations and technologies for the automation and optimization of business processes, as well as the improvement of communication channels between the enterprise and its consumer as a result. The aim is to obtain scientifically based economic solutions for the introduction of digitalisation into the management structure of enterprises to optimise investment attraction in the context of financing the innovation activity of enterprises, which determines the relevance of the article. The chapter of monograph analyses the prospects and obstacles for the development of business digitalisation in Ukraine. In particular, significant attention is paid to the use of SWOT analysis for a deeper understanding of the main problems and prospects of digitalisation in the country. The results of the study deepen the theoretical knowledge of the impact of digital technologies on business models. The results of the study can be used by senior management and business developers, as a clear definition, examples and tools facilitate the DT of business models. These stages of digital transformation enable companies to take advantage of the potential of digital technologies (e.g. sensors, big data) and rethink their business model. By applying these stages, companies can optimise their current BM and create a clear competitive advantage.

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