CHAMBER OF COMMERCE AND INDUSTRY AS AN INSTITUTE FOR ENHANCING THE DEVELOPMENT OF INTERNATIONAL TRADE IN A REGION

Анотація

The paper investigates peculiarities of functioning of the Chamber of Commerce and Industry institute in Ukraine and determines its contribution to the development of international business on the example of Sumy region. The problem raised by authors remains its relevance because of the need of entities to overcome the obstacles on the way to intensifying the international trade starting with the lack of markets peculiarities understanding, lack of experience in finding partners and opportunities, and ending with the need to meet the requirements for the quality of goods and services. The main function of CCI is to introduce business interests, including the field of international economic activity. The proving of the following services contributes in realization of international trade development promoting function: issuing certificates of origin and providing statements of goods’ origin, searching for business partners, analyzing product markets, developing and supporting foreign economic agreements, determining product code, etc. It is essential to use the potential power of this organization as effective as possible. This paper underlines the importance of designing an efficient communication, service and information policy of CCI investigating theoretical, historical and practical aspects of its performance. The basic directions of Sumy CCI activity are analyzed in the context of influence on the development of international business in the region in recent years. Authors estimated the place of Sumy Chambers of Commerce and Industry in the CCI network by volume of services it performed to understand the scope of its activity in comparison with department in other regions. The range of services offered to economic entities was analyzed using the factor analysis methodology, which allowed to determine the services that are in high demand and, accordingly, make the largest contribution to the revenue generation. In addition, there were identified the types of activities that are not popular and examined the reasons that led to this situation. Authors suggested possible directions for problem solving, including changes in the service policy, making the member database wider through involving SMEs, improving website, etc.

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