INSTITUTIONAL AND SECURITY ASPECTS OF THE DEVELOPMENT OF ENTREPRENEURSHIP IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY

Анотація

The article substantiates the relevance of the study of institutional and security aspects of the development of entrepreneurship in the conditions of digitalization of the economy. The object of the research is the development of entrepreneurship and institutional and security factors of the business environment. It was determined that the improvement of the institutional and security aspects of the development of entrepreneurship in the conditions of digitalization of the economy requires the implementation of an innovation-oriented management model that will cause revolutionary or convergent changes in the field of business. A strategic map and component studies of the market situation in the direction of identifying institutional and security aspects of the development of entrepreneurship are proposed. Entrepreneurs, state managers or other market stakeholders must use all the advantages of the existing intellectual, production and technological arsenal or administrative resource, including experiments, a combination of management tools or existing resources and knowledge with the aim of the most effective transformation of institutional and security components of the development of entrepreneurship in conditions of digitalization economy. Attention is focused on the fact that the improvement of the process of managing institutional and security aspects of the development of entrepreneurship is expressed in innovative management activities, strategic orientation of the enterprise, creativity and professionalism of managers, faster response to changes in the external environment and achievement of stable competitive business positions.

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