PROBLEMS AND PROSPECTS OF IMPROVEMENT OF REGIONAL MARKETING STRATEGY IN THE SPHERE OF MODERN EDUCATIONAL SERVICES
Анотація
Рассмотрены основные проблемы маркетинговых стратегий в сфере высшего образования Украины. Приоритетными экономическими условиями развития рынка региональных образовательных услуг можно считать совершенствование систем финансирования, ценообразования, мониторинга и маркетинга.
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