Methodological principles of entrepreneurial activity management in agribusiness in the context of digital transformation and sustainable development

Анотація

The agricultural sector of Ukraine is strategically important for the state economy, forming about 10% of GDP and ensuring the country’s food security. Modern challenges caused by globalization, digital transformation and the need for sustainable development actualize the need to improve methodological approaches to managing entrepreneurial activities in agribusiness. The need to harmonize economic efficiency, social responsibility and environmental balance necessitates the search for new management models and strategies. The study uses a systematic approach, analysis and synthesis of scientific sources, methods of comparative analysis and generalization, as well as strategic management tools, in particular the Balanced Scorecard. The article substantiates the need to integrate resource, process and performance approaches to managing agricultural enterprises. The resource approach focuses on VRIN resources and intangible assets, the process approach focuses on optimizing business processes and reducing costs, and the performance approach focuses on measuring achievements and strategic development. The introduction of innovative technologies, such as precision agriculture, artificial intelligence and IoT, allows to increase the productivity of agribusiness by 20–30%. The use of the Balanced Scorecard concept ensures the alignment of strategic and operational goals, promotes the implementation of KPIs for assessing financial, customer, production and innovation aspects of activities. The importance of environmental responsibility is emphasized: in 2023, Ukrainian agricultural enterprises reduced the use of pesticides by 25% and herbicides by 35%. Effective management of entrepreneurial activities in agribusiness is possible only if innovative technologies are combined with traditional practices and socio-economic and environmental factors are integrated into strategic planning. The development of digitalization, the use of sustainable agricultural practices, support for small farmers and harmonization with European standards are key conditions for increasing the competitiveness of Ukrainian agribusiness in the global market.

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