The Features Of The Development Of Regional Educational Services Markets In The Conditions Of The European Integration

Анотація

Abstract. The essence of the concepts of educational service, educational servicesmarket,<br> regional educational services marketare determined. The essence of the regional educational<br> services market and its importance in the conditions of the European integration are determined.<br> It is proved that in the conditions of the implementation of the Association Agreement between<br> Ukraine and the European Union and the prospects for the entry of the national education sphere<br> into the European educational space, the necessity of its adaptation to European quality standards<br> is urgent. The results of the evaluation of the development of regional educational services<br> markets in Ukraine and the range of average prices for education are highlighted, the index of<br> quality of educational services in the regions of Ukraine in 2017 is calculated. The organizational and economic bases of development of regional educational services markets in the conditions of<br> European integration of Ukraine are disclosed. The strategic directions of development of regional<br> educational services markets are substantiated. The regulation mechanism of regional educational<br> services markets has been improved. The development recommendations of regional educational<br> services markets in the conditions of European integration have been improved. Which includes:the<br> development of educational clusters, the formation of marketing strategies by educational institutions, the development and implementation of educational foresight projects in the region.

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