Digitalization as a key factor in increasing the competitiveness of Ukrainian enterprises in the context of war and post-war recovery
Анотація
The study provides a detailed analysis of the role of digital transformation as a fundamental factor in the sustainability and adaptability of Ukrainian enterprises in the period 2022– 2025. Based on a comprehensive analysis of data from the OECD, the Ministry of Digital Transformation, and industry reports from the IT Ukraine association, it is argued that the introduction of cloud services and e-commerce has provided digitized businesses with a 25–35% higher survival rate compared to traditional offline models.
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