COMPONENTS OF FORMATION OF COMPETITIVE ADVANTAGES OF UKRAINIAN MINERAL PRODUCTS ON THE WORLD MARKET IN CONSIDERATION OF REGIONAL PROCESSES

Анотація

The article considers the issue of studying the competitiveness of Ukrainian mineral products and establishing prospects for its increase in the world market in terms of regional processes. Factors influencing the competitiveness of the industry and products were identified internal and external. External ones include: activities of state authorities, economic conditions, development of new technologies, new materials and energy sources, market capacity and demand structure, consumer requirements, etc. The competitive advantages of the industry are resource and technology. To internal - the reputation of the enterprise, its organizational and production activities, staff qualifications, efficiency of resource potential, system of technological equipment, volumes and costs of sales. Among the factors of product competitiveness are the following: usefulness for the consumer (compliance with the requirements for this product by the buyer), product price, novelty (originality and uniqueness of the product), product quality. Based on the analysis of the competitiveness of Ukrainian mineral products on the world market, it was determined that Ukraine has a very large potential in the development of this sector on the world stage, as it is well supplied with many mineral resources. However, they are not always extracted rationally. During 2014-2020, the share of mineral products in total exports of Ukrainian goods decreased, which was due to reduced production during this period, state protectionism in traditional for Ukrainian products importing countries, lower prices for goods, including energy, closing Russian market for Ukrainian products. At the same time, during the analyzed period, the volume of exports of Ukrainian mineral products increased. Demand for mineral products in the raw materials market is increasing, especially for scarce products, but imports significantly outweigh exports, due to lack of state support for the development of Ukraine's mineral resources, significant depreciation of technologies and lack of development of new deposits and efficient use of existing ones.

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