MARKET POWER AND SOCIAL WELFARE: THE IMPACT OF ADVERTISING
Анотація
The article explores the influence of monopoly power, arising from the use of advertising in the pharmaceutical industry, on public welfare: from the standpoint of market equilibrium and the well-being of society (Becker-Murphy model); in terms of consumer equilibrium (Tremblay-Polaski model); from manufacturer’s equilibrium position (model NEIO). Based on these models, an attempt was made to answer the question of the negative or positive impact of non-price competition (for example, advertising) on public welfare.
Класифікація
Ідентифікатори
Рецензії (0)
Написати рецензіюРецензій ще немає. Будьте першим!
Схожі роботи
Exploring of the Human Capital Depreciation of Ukrainian Labor Migrants Abroad: Results of a Survey
Схоже за: Management and Organizational Practices · Economic and Fiscal Studies
PARAMETRIC ANALYSIS OF THE BUDGETARY AND ESTIMATED FINANCING OF THE VOCATIONAL AND TECHNICAL EDUCATION INSTITUTION CITY OF KAMIANSKY
Схоже за: Management and Organizational Practices · Economic and Fiscal Studies
PUBLIC MARKETING IN TERRITORIAL COMMUNITIES: POSITIONING OF SERVICES
Схоже за: Management and Organizational Practices · Economic and Fiscal Studies
Metodyka stratehichnoho analizu pry provedenni reinzhynirynhu biznes-protsesiv romyslovoho pidpryiemstva
Схоже за: Management and Organizational Practices · Economic and Fiscal Studies
ANALYSIS OF THE DYNAMICS OF INTERNATIONAL TRAVEL TOURISM OF THE CITY OF LVIV
Схоже за: Business Strategy and Innovation
The Methodological Aspect of the Diagnostics of Objects in Economics
Схоже за: Business Strategy and Innovation