PUBLIC MARKETING IN TERRITORIAL COMMUNITIES: POSITIONING OF SERVICES

Анотація

A big problem of rural and urban communities, small towns is a significant outflow of population, especially young people. This leads to social imbalance, the extinction of rural areas, reduced opportunities for development. The article describes the results of a project implemented in local communities during July-August 2021 to provide community activists with skills to build effective systems for positioning areas and develop services to the local community by implementing marketing mechanisms in cooperation with public authorities. The aim of the project is to support the organizational development of youth activism and create conditions for young leaders, to promote social cohesion and democratic change in communities. In accordance with the goal, the following tasks were implemented: selection of community activists for their further training; providing theoretical knowledge in marketing, public marketing, entrepreneurial activity; development of practical cases for the implementation of marketing and public marketing mechanisms on the example of their own community; providing opportunities for self-presentation of community potential through the use of marketing and public marketing mechanisms; creation of an open discussion platform for the selection of the most pressing issues of the community; acquisition by activists of skills of introduction of mechanisms of marketing and public marketing for the purpose of the further training of other inhabitants of community and realization of new projects of development of territories.

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