IMPACT OF GLOBAL CHALLENGES ON THE NATIONAL IT SEGMENT

Анотація

The article examines the impact of global challenges on the national IT market and the peculiarities of the adaptation processes of Ukrainian IT companies in wartime conditions. The purpose of the article is to analyze the adaptation processes of Ukrainian IT companies, their evaluation in the context of Russian aggression and the progressive economic crisis in the West. The article used general scientific methods of analysis and synthesis, systematization and comparison of data. The authors analyzed the domestic and export revenue of national IT companies in crisis conditions. The positive and negative factors of adaptation processes of Ukrainian IT companies in the conditions of war are determined. The article notes the significant role of target markets of companies in the context of choosing appropriate adaptation processes in crisis conditions. Ukrainian IT companies, particularly those focused on foreign markets, suffered minor consequences during the war, most companies managed to quickly adapt to new conditions and maintain a relatively stable level of work and growth. Such a segment of the IT market as freelance has prospects to increase the share of its presence in the market almost twice due to the termination of work with Russian and Belarusian developers of most of the leading freelance platforms and customers. A SWOT-analysis of the development of the national IT market was carried out. The vast majority of national IT companies successfully coped with the challenges of the war, in particular, due to the high mobility of IT specialists. The importance of intensification of state efforts and the adoption of special programs for the support of IT companies, for which the local market is the main one, was determined. Prospective directions for the development of the Ukrainian IT market in view of global and local challenges are proposed. It is emphasized that the main drivers of maintaining the profitability of the IT sector should be relevant state programs.

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