Digitalization of business processes as a factor for increasing the efficiency of financial analysis in entrepreneurship

Анотація

The article examines the digitalization of business processes as an important factor in improving the efficiency of financial analysis in entrepreneurial activity. It is substantiated that under the conditions of digital transformation, enterprises experience changes not only in the technical foundations of information processing, but also in the very logic of analytical support for management. It is shown that digitalization contributes to the transition from fragmented and predominantly retrospective financial analysis to a more continuous, integrated, and management-oriented model of analytical work. Particular attention is paid to the fact that improving the efficiency of financial analysis is associated with enhancing the timeliness, reliability, structure, and analytical relevance of data generated within digitalized business processes. The paper summarizes scientific approaches to understanding the digitalization of business processes, the digital transformation of the accounting and analytical system, and the role of the information environment in managerial decision-making. It is determined that the key areas of the impact of digitalization on financial analysis include the integration of operational, accounting, and managerial data, the automation of their processing, the increase in business process transparency, the continuous updating of indicators, the deepening of information detail, and the expansion of its visualization capabilities. It is proved that under such conditions financial analysis acquires not only an evaluative, but also a control, coordination, and forecasting significance, which strengthens its role in ensuring the financial stability, profitability, and adaptability of the enterprise. It has been established that the effectiveness of digitalization as a factor in improving the efficiency of financial analysis depends on the coherence of information flows, the quality of software, the level of integration of digital solutions, the standardization of data processing approaches, and the readiness of management personnel to use analytical results in decision-making practice. It is concluded that the digitalization of business processes creates new conditions for the functioning of financial analysis within the enterprise management system and forms the basis for increasing the validity of financial decisions in entrepreneurship.

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