HOUSEHOLD INVESTMENTS OF UKRAINE: ANALYSIS OF DYNAMICS AND CHALLENGES IN THE CONDITIONS OF THE NEW SOCIO-ECONOMIC REALITY
Анотація
Sources, directions and effect of households’ investments in Ukraine, based on the analysis of theoretical approaches to the interpretation of the concept of "investment", were identified and detailed in the article. The scale and current trends of households’ investment activity were analyzed in accordance with the outlined areas of investment. The reasons for the investment activity decrease of households in Ukraine are substantiated. The problems of investing in the global pandemic of the coronavirus COVID-19 is considered.
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