Using Positive Experience of Activities of the Confectionery Companies in Foreign Countries to Increase the Competitiveness of Confectionery Enterprises in Ukraine

Анотація

Competitiveness is viewed as a key criterion for evaluating the success of confectionery companies. The analysis of indicators of the total volumes of Ukraine’s foreign trade with bakery, flour, confectionery and similar products for the last three years is carried out. It is noted that the bakery, flour and confectionery industries have recently been active participants in foreign economic activity and are confidently promoting their products to the external market. The most powerful foreign confectionery companies, which are considered leaders in the international market, are defined. The most successful strategies and directions of business management in accordance with the policies and rules of foreign confectionery companies are presented. Leaders among Ukrainian confectionery companies are analyzed. In order to create the most favorable conditions for Ukraine’s approaching the market structures of foreign countries, the most important is the State regulation of foreign economic activity, which provides for the creation of certain conditions and mechanisms for the efficient development of relations between Ukrainian economic entities in different countries and encouraging them to compete and eliminate monopolies in the sphere of foreign economic activity. Some components of business management by foreign confectionery companies are proposed, which should be used in the activities of domestic confectionery companies in order to increase their competitiveness.

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