BUILDING A MODEL FOR REGULATING THE DEVELOPMENT OF ENTREPRENEURIAL STRUCTURES ON THE BASIS OF E-COMMERCE TECHNOLOGIES

Анотація

E-commerce, in recent years, has begun to develop dynamically in our country. More and more domestic companies are involving e-commerce technologies in their business process. It is important for our study to substantiate the model of regulating the development of business structures based on e-commerce technologies. Analyzing the scientific and methodological literature, we believe that a large number of scientific studies describe fragmentary factors that directly have a huge impact on the activities of enterprises that use e-commerce technologies. And also contain only generalized, not applied advice on the use of management decisions related to e-commerce technologies. The system of regulating the development of business structure based on e-commerce technologies is a set of components such as: subjects and objects of regulation, regulatory decisions and methods of influencing the development of business structure, as well as management information in the form of parameters that characterize the object regulation, ie indicate the need for regulatory decisions and their effectiveness. We analyzed and developed a system for regulating the development of business structure based on e-commerce technologies, substantiated the cyclical system of regulating the development of business structure based on e-commerce technologies, built and analyzed decomposition structure development of business structure based on e-commerce technologies. In the course of the research it was revealed that the regulation of the development of business structures on the basis of e-commerce technologies has a systemic character, is characterized by cyclicality and hierarchy. These characteristics ensure the effectiveness of regulatory decisions. It is proved that in the conditions of application of e-commerce technologies, the function of regulating the development of business structure should be automated. This will reduce the influence of subjective factors on the choice of regulatory decisions and ensure the logic of the process of achieving the expected results. Regarding the development of further research in this direction, we should pay attention to the study of vectors for regulating the development of business structure based on e-commerce technologies.

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