UKRAINE’S CREATIVE INDUSTRIES DURING THE COVID-19 CRISIS

Анотація

The essence of creative industries is analyzed in the scientific work. Emphasis is placed on their complex and transsectoral nature. The main interpretations of the concept of “creative industries” by UNCTAD, UNESCO, domestic and foreign researchers, Ukrainian legislation are given. It is determined that the creative industries are the basis for the development of the creative economy as an integral part of the national economy in the future. The key impact of creative industries on other sectors of the economy is that they create all kinds of innovations through creative ideas for new goods, services, production and work processes, human capital, creativity, etc. It allows other industries to develop, increasing their competitiveness and innovation. Therefore, cultural and creative industries directly affect the economic development of the country. At the same time, CCIs are a unique field of activity, as they create additional jobs in related sectors of the economy. Already in 2018, the value created by the creative industries was higher than in the engineering industry, construction, financial and insurance activities, and the pharmaceutical industry. The main attention is paid to the study of the state and development of creative industries in Ukraine. The factors of their dynamic development after 2014 are analyzed. There is analysis of the structure of the creative industries in Ukraine. Much of the work is devoted to the impact of the COVID-19 pandemic on the functioning of creative industries in Ukraine in 2020. It is proved that this industry became one of the most vulnerable areas of the Ukrainian economy during quarantine. For the creative and cultural industries, 2020 was a real test of viability and sustainability. The economic crisis caused by the pandemic and quarantine especially hurt creative sector, as most areas of CCI are related to social contacts and cooperation. However, the article reflects some positive changes in the development of creative industries due to the introduction of restrictive measures. However, the paper reflects some positive changes in the development of creative industries due to the introduction of restrictive measures. The paper also analyzes the measures of state support for creative industries in the conditions of quarantine in 2020.

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