Development of a mechanism of state support for the development of digital distribution in Ukraine

Анотація

The article is devoted to the development of a mechanism of state support for the development of digital distribution in Ukraine. As part of the research, an expert survey was conducted by filling out a Google form, in which 77 experts with experience in trading or developing digital goods participated. Based on it, four main directions for improving the conditions for the development of digital distribution in Ukraine were identified: 1) promote the establishment of more flexible regional prices for digital distribution services; 2) involve the official representation of leading companies in the field of digital distribution; 3) make changes in the legislative base; 4) promote the development of domestic digital distribution services. In the framework of the first direction, the article reveals that in order to distribute regional prices that are more flexible for the domestic market in most leading digital distribution services, Ukrainians need to write e-mails to the corresponding postal addresses of representative offices. As part of the second approach, the article argues that the representation of the leading distributors of digital content can be increased only by developing the "conditions of the game", i.e., domestic legislation. According to the third direction, comprehensive changes are needed to significantly improve the situation, e.g., updating the Law on Electronic Commerce and revising the Law of Ukraine on Copyright and Related Rights by adding features of regulation of digital products. The comparative analysis of the national regulatory practices for the digital distribution process development allowed to outline certain approaches to the governmental support mechanism for digital transformations regarding an increase in the sustainability of international companies’ modern business models. Those approaches combine political and legal levers (e.g., development of legislation addressing copyright protection for digital goods and services), economic mechanisms (e.g., simplification of taxation for the companies providing services for the creation and / or promotion of digital goods and services), and administrative levers (e.g., support for technology clusters targeted at the creation and promotion of digital goods and services).

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