THEORETICAL AND METHODOLOGICAL ASPECTS OF THE FORMATION OF INDUSTRY COMPETITIVENESS IN THE CONDITIONS OF STRENGTHENING INTERNATIONAL ECONOMIC RELATIONS

Анотація

The article summarizes the scientific material on the research topic and substantiates the idea that nowadays there is a substantial need to expand the range of Ukrainian products presented in the world markets, which requires increasing their competitiveness to the level of EU Member States. It has been given the definition of the concept of «industry competitiveness», which refers to a permanent ability to withstand competition due to the existing technical, economic and organizational conditions for mining, processing, and production of high-quality products that meet the requirements of specific consumer groups. It has been defined the principles of a systematic approach to competitiveness management, including systematic, integrity, structuring, balance, fairness, limited rationality, multiplicity, development, infinity, ensuring the attractiveness of positions, involvement, reliability of information, warnings, correspondence in time and space. There are a number of key characteristics of competitiveness, namely: relativity, objectivity, dynamism, integration, belonging to a specific competitive market, need for purposeful formation, immanence, uniformity, adequacy. It has been proved that the combination of restoration of the productive and financial capacity of industrial enterprises and the implementation of state programs on stimulation of economic development will help to increase the competitiveness of domestic industry.

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