MODIFICATION OF ARCHITECTONICS OF PROJECT ANALYSIS BY NEW EUROPEAN APPROACHES

Анотація

The article states that Ukraine's integration into the European and world business space requires adaptation of domestic realities to European rules of management and implementation of the basic principles of activity in the practice of Ukrainian entrepreneurship. Accented the need for decision-making on projects based on a valueoriented approach (by the value of stakeholders). Considered interpretation of the concept of stakeholders in the narrow and broad sense. The concept of stakeholders is studied according to the international standards AA1000SES and ISO 26000: 2010. Emphasized the lack of developments in the project analysis of theoretical positions of identifying stakeholders and study methodology balancing of interests/requirements, capabilities and desire to influence the success of the project. The need to modify the architectonics of the project analysis by adding a step such as a stakeholder analysis is proved. The content component of the stakeholder analysis is revealed. An arsenal of tools for identifying and assessing the equilibrium of stakeholder interests/influence that is used in the process of stakeholder analysis is considered. The author's development of the roadmap for stakeholder analysis is proposed. It is proved that the introduction of the proposed Stakeholder Analysis Roadmap in practice will help to simplify the choice of a relationship strategy with stakeholders and create the necessary information support to monitor the coherence of relationships with stakeholders during the life cycle of the project.

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