ROLE OF INTERNATIONAL COMMUNICATIONS IN FORMATION OF ANTI-CRISIS MANAGEMENT MECHANISMS

Анотація

The article, based on international experience, discusses controversial issues related to the content and role of international communications and anti-crisis management, aimed at ensuring the financial stability of the enterprise and reducing the risk of its bankruptcy. It is substantiated that the anti-crisis investment strategy is an integral component of the general strategy of an enterprise development. The content of factors affecting stability and financial security, including megaeconomic, macroeconomic, mesoeconomic, microeconomic, scientific and technical, political, environmental, informational etc., is systematized and analyzed. It is noted that the nature of the influence of the analyzed factors on the sustainability of the enterprise can be not only negative, but also positive. Examples of the possible positive influence of megaeconomic, macroeconomic, mesoeconomic and microeconomic factors on the choice and implementation of an anti-crisis investment strategy are given. The characteristics of the existing methods of analyzing the state of domestic enterprises are given and the possibility of their application in the current conditions is considered. The experience of own mathematical modeling of the financial state of enterprises to assess the danger of bankruptcy in modern Ukrainian economic theory and practice is analyzed. The content of the models and the composition of the financial and economic indicators used as variables and influencing factors were considered.

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