THE EXPANSION FEATURES OF UKRAINIAN BUSINESS INTO INTERNATIONAL MARKETS DURING THE WAR

Анотація

Even before russian-Ukrainian war start, domestic business considered entering international markets as an additional source of income by expanding sales markets. Business development abroad creates all the conditions for enterprises to changing conditions adaptation of doing business in another country and to make it possible to use the new technological solutions advantages. Entering international markets became an important task for Ukrainian business after the full-scale invasion, so it began to actively explore opportunities for expansion abroad in order to reduce the risks associated with the war and maintain stable operations. Even before the war, Ukrainian business was organizationally ready to enter international markets, but there were a number of restraining factors: the Ukrainian market was lively and capacious; Ukrainians are characterized by perfectionism and an inferiority complex and problematic access to capital. However, the current security and economic realities in Ukraine have pushed many companies to speed up this process. Companies that did not have significant assets tied to Ukraine were the fastest to cope with the task of entering the international market.

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