ECONOMIC AND PSYCHOLOGICAL ASPECTS OF ENTREPRENEURSHIP DEVELOPMENT IN MODERN CONDITIONS

Анотація

The article examines the economic and psychological aspects of business development in modern conditions. It is determined that entrepreneurial activity provides a powerful incentive for highly productive work, profit and, ultimately, better satisfaction of social needs, and the development of entrepreneurship is determined by the state and level of market relations and, above all, the necessary conditions for private sector freedom in the economy. Given the important tasks of entrepreneurship in the national economic system, it is justified that its development is influenced by a large number of factors, among which recently the leading place is occupied by the economic and psychological component of small and medium business. It is generalized that the behavioral approach has created a basis for the classification of management styles of the enterprise (organization), behavior and leadership. However, neither the approach to the study of effective entrepreneurship from the standpoint of personal qualities, nor the behavioral approach could not reveal, for all their importance, a direct logical connection between personal qualities or behavior of the manager in business practice and success. Within the framework of the entrepreneurial type, the positive and negative qualities of modern entrepreneurship are highlighted. Positive qualities include such characteristics as adventurous, purposeful, ambitious, creative, enterprising, innovative, free-thinking, creative, practical, proactive, strong-willed. Negative - instructive, harsh, limited (using only professional knowledge in their work), arrogant, and so on. In the structure of entrepreneurial success, it is proposed to distinguish two components: personal success and success in project implementation, as well as its personal and social aspects. The main difficulties that entrepreneurs have to face at different stages of business development are identified. The components that ensure the effective operation of the entrepreneur are structured. First, it is the usefulness of its activities for society. Only in this case you can expect a positive reaction from others. Secondly, respect for loved ones and colleagues. Third, stability, which allows you to feel much more confident and work hard to move forward. Fourth, a favorite thing that evokes feelings of joy and satisfaction.

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