Research of the preconditions of forming a digital strategy of the enterprise to ensure its competitiveness

Анотація

The object of research is the formation processes of the digital strategy of enterprises in order to ensure competitiveness and development of the digital economy. One of the most problematic places is the formation of a digital infrastructure of the country as a prerequisite for the formation of a digital strategy for enterprises, which provides for obtaining competitive advantages and additional economic effect. The components of the digital strategy of enterprises based on modern developments and achievements in the field of information and communication technologies also need to be defined.The methods of analysis are used to determine the status and components of the development of the digital economy. As well as a comparative analysis of the development of digital economies in various countries and the main factors affecting development, and a graphical analysis of the development of the components of the digital economy.The paper identifies the problems of forming a digital strategy for enterprises of socio-economic importance for ensuring the effective development of enterprises and the economy as a whole. The programs and strategies for development and promotion of digital technologies in different countries are analyzed, and the directions of digitalization of national economies and fields of activity are determined. The trends in the development of the digital economy of Ukraine and the state of development of the information and communication infrastructure of enterprises are highlighted.The factors of digital transformation of enterprises are grounded, such as the spread of the use of Internet technologies, big data, artificial intelligence, intelligent applications, blockchain, digital technology platforms, adaptive security architecture and the like. It shows the existing problems and prospects for the spread of the use of enterprises in their activities of digital technology based on the developed digital strategies.The proposals on the formation of the digital strategy of enterprises defined in the work are aimed at ensuring the digital transformation of enterprises and the economy as a whole.Creating a strong information potential of enterprises based on a certain digital strategy is expected to significantly improve their competitiveness and economic efficiency, which will affect the state of the digital economy as a whole.

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