STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF THE DIGITAL ECONOMY OF UKRAINE: OVERCOMING THE "DIGITAL DIVIDE" AND ENSURING INCLUSION
Анотація
The article is devoted to a comprehensive analysis of the essence, advantages, current state and systemic challenges of the digital economy in Ukraine, as well as the development of scientifically based proposals for improving state policy in this area. The relevance of the study is due to the recognition of the digital economy as the fourth stage of globalization and an imperative prerequisite for ensuring national competitiveness and economic efficiency. It is substantiated that the digital economy is the result of global virtualization and functions on the basis of a consumer-oriented paradigm, which provides systemic optimization of management, a radical reduction in transaction costs and spatial restrictions. The transformative impact of digitalization on key areas is emphasized: from e-government and e-commerce to online medicine and education, contributing to the formation of a digital knowledge economy. It was found that Ukraine's full transition is hampered by a number of systemic problems, including: imperfect regulation (lack of norms regulating the procedures for using artificial intelligence, virtual assets, blockchain, and incomplete harmonization of e-commerce legislation with EU countries); uneven infrastructure development, which creates a persistent "digital divide"; lack of digital literacy and qualified personnel; weakness of the innovation ecosystem and critical level of cybersecurity of critical infrastructure. It was emphasized that the development of the digital economy is a key mechanism for implementing social inclusion, but there are critical unregulated aspects, in particular, the lack of mandatory compliance with web accessibility standards (WCAG) on state platforms. As a result of the study, a set of institutional and regulatory measures necessary to overcome the identified gaps was proposed, including the imperative implementation of WCAG standards, the creation of a National Digital Inclusion Index, and the development of specialized crisis inclusion programs.
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