WELLNESS ECONOMY AS AN INTEGRATED METASYSTEM: SECTORAL STRUCTURE, INDUSTRIAL ORGANIZATION, AND FUNCTIONAL SPECIFICITY OF COMPONENTS

Анотація

The article examines the wellness economy as a complex multilevel economic system shaped by contemporary socio-economic transformations and shifts in consumer practices. It substantiates the objectivity of its study as an integrated metasystem emerging at the intersection of autonomous industries focused on the preventive support of physical, mental, and social well-being. The fundamental characteristics of the wellness economy are identified through the lens of institutional mechanisms aimed at the capitalization of health. Based on a sectoral approach, the study analyzes the structure of the wellness economy, identifying its key segments and assessing their functional specificity. Among the most dynamic segments, wellness real estate and mental wellness stand out, demonstrating accelerated growth rates due to the integration of innovative technologies, digital solutions, and changing consumer priorities. Simultaneously, the steady development of the physical activity, personal care & beauty, healthy eating, and tourism sectors reflects the formation of the system’s core structures, where demand and technological capabilities dictate the pace of development. The study highlights the strengthening of cross-sectoral interconnections that facilitate the creation of complex products and services and the transformation of consumption models. A comparative analysis revealed the spatial differentiation of wellness economy development and identified the distribution of leading positions among countries. It is established that the wellness economy functions as a polycentric system, where leadership is shaped by economic structure, investment potential, and socio-cultural characteristics. The study argues that the development of the economic system under consideration reflects a transition toward an anthropocentric model focused on the quality of life and the long-term sustainability of socio-economic processes.

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