DIGITAL MANAGEMENT AS AN INTEGRAL COMPONENT OF THE DIGITAL ECONOMY

Анотація

The article considers the changes taking place in the management system of organizations in the transition to the digital economy. The theoretical bases of digital control development are investigated. Distinctive features of digital management in comparison with traditional are defined, influence of digital technologies on economic indicators of activity of the organization is analyzed. The results of the study can be used in the practice and theory of management of the organization to address a wide range of issues related to the implementation of digital technologies in various areas of management. The purpose of the research was to study the features of management in the global digitalization of the economy and identify trends in the further development of digital management. The subject of the study are the changes taking place in the management system of organizations in the digital transformation of the economy. An analysis of the implementation of digital management tools through the use of the necessary technical support and the ability of staff to implement innovative implementation procedures. Elements of digital infrastructure that ensure effective use of digital management tools are studied. The article considers the changes taking place in the management system of organizations in the transition to the digital economy. The theoretical bases of digital control development are investigated. It is shown that on the basis of the traditional management system based on the studied and worked out elements and the outdated theoretical basis, there is a new management model which is based on obligatory use of the software for automation of administrative activity that in turn opens up fundamentally new opportunities for the organization of enterprises in the digitalization of society and the digital economy. The high level of relevance of this issue and the need to implement effective digital management of organizations indicates the need for further research to study this problem. Promising areas of further research in digital management are: forecasting further changes in the digital management system with the development of innovative technologies in Industry 4.0; development of digital management theory in relation to certain industries; development of mechanisms for adaptation of managers and employees of the management staff to the introduction of digital technologies and expansion of the digital space of management; formation of digital competencies of managers in accordance with the strategy of digitalization of enterprises and trends in technology 4.0 Industry.

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