TRENDS OF INVESTMENT ATTRACTIVENESS OF THE CONSTRUCTION INDUSTRY: BEFORE AND DURING THE COVID-19 PANDEMIC

Анотація

The article examines the trends of investment attractiveness of the construction industry: before and during the pandemic COVID-19. It is substantiated that the success of the construction market in general depends on its provision with investment resources. The dynamics of the volume of used capital investments in the construction industry of Ukraine for 2016-2020 was analyzed. It is substantiated that in 2020 419.84 billion UAH of capital investments were attracted to the economy of Ukraine, which is 28.2% less than in 2019. In total, 37.98 billion UAH was attracted to the construction industry, which is 36.4% less than last year. The forecast of capital investment inflows for 2021-2022 is made. The study of the total area of residential buildings put into operation for 2018-2020 is made and the dynamics of its changes is shown. The annual indices of construction products for 2015-2020 are analyzed. The article focuses on investment attractiveness as a factor of economic development of construction entities. The factors of external and internal environment influencing the investment potential of the enterprises of the construction industry are considered. Factors of external influence on investment support of the construction industry include: competitive environment, geographical, legislative, economic and environmental factors. The structure of internal influence on investment support consists of social, organizational and managerial, production and economic, technological factors. The impact of the pandemic on the development of the construction industry is substantiated, its negative impact, which reduced investment income, is proved. The necessity of digital transformation of the construction industry is proved, which will allow introducing large-scale digitization of processes in construction, will minimize paperwork and the introduction of a wide range of digital services in the construction industry. The purpose of this article is to study the trends in investment attractiveness of the construction industry before and during the COVID-19 pandemic. In the course of performance of work various general scientific and special methods of research are applied: inductive, deductive, economic analysis and comparison, graphic and abstract-logical methods.

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