European Integration and Globalisation of Ukraine's Digital Economy: Strategic Directions and Prospects

Анотація

This article examines the digital transformation of Ukraine's economy through European integration. It highlights prospects for digitalization, including economic growth, innovation, and strengthened ties with the EU, alongside challenges such as public sector inefficiencies, investment risks, and slow reforms. Digitalization is emphasized as a driver of innovative development and a foundation for economic cooperation with the EU. The study combines expert analysis from SCOPUS, Web of Science, and Ukrainian data (2019–2023) to evaluate conditions, risks, and opportunities. Key findings include the need for enhanced investor protections, alignment with EU standards, and personalized digital strategies to reduce risks and promote growth. Despite progress, gaps remain in public sector digitalization, governance, and technology adoption. Addressing these issues can unlock Ukraine's digital potential, boosting competitiveness and integration into the EU market. The research proposes a tailored framework for implementing digital transformation, emphasizing flexibility, efficiency, and personalized solutions. These advancements aim to strengthen Ukraine's global market position and ensure sustainable economic growth

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