TOWARDS THE MORPHOLOGY OF CREATIVE BUSINESS-MODEL IN UKRAINE

Анотація

The article touches upon theoretical issues of increasing business-model creativity in response to objective cognitive economy establishment in European countries and in world trade generally. Convergent development in CEE countries crucially depends on efficiency of its strategic business environment orientation. A critical analysis of Ukrainian business-models peculiarities is presented; their external and internal factors are described. Authors derive conclusions concerning current Ukrainian business-models effectiveness in terms of European creative competitive environment. The article embodies statistical and empirical materials derived during consultancy activities, including organizational engineering, financial function development and introduction of strategic planning, in numerous Ukrainian firms between 2003 and 2015. The presented cases reveal data from more than 20 organizations of private and public ownership in Ukraine.

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