ENTERPRISE PROFIT OPTIMIZATION IN THE MARKET FOR FINANCIAL SERVICES

Анотація

The article analyzes scientific literature on optimization of profitability of the enterprise in the market of financial services.The theoretical aspects of concepts (optimization, enterprise, profit, market of financial services, financial service).The process of optimizing the profit management of the enterprise, the purpose of this activity, the main approaches to the process of optimizing the profitability of the enterprise in the financial services market and the main reasons for regulating financial services markets (creation of financial services market of single owners; have at the same time several financial segments that represent products that form different sectors of the financial services market; the emergence of cross-border s offers financial services provided by financial institutions, the need to reduce state spending in the control and supervision of the relationships in financial services, particularly by improving the quality of markets).The complex of models, standards and methods of optimization of enterprise activity is revealed; internal and external factors of increasing the efficiency of the enterprise (technology, management style, state economic and social policy, infrastructure).The methods and ways of optimization of profit and structure of the enterprise are determined.The analysis of scientific sources made it possible to state that profit is the most important estimation indicator of the enterprise activity, the source of material welfare of workers and the state as a whole.That is why, in today's economic conditions, the operation of the enterprise should be used all possible ways of its optimization.Getting the maximum profit is to combine the volume of production, the price of the product and the costs of its production and sale.

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