ASSESSMENT OF THE LEVEL OF NETWORK READINESS OF ENTERPRISES IN THE DEVELOPMENT OF THE INFORMATION SOCIETY

Анотація

The result of this study is a theoretical and empirical scientific material focused on the formation of ideas about the prerequisites for the development of network economy in modern conditions. The network readiness of enterprises of the Chernivtsi region was analyzed by calculating the integrated indicator of network readiness of enterprises. A comprehensive consolidated assessment of indicators was obtained on the basis of determining the proportion of indicators that were grouped in the following categories: development of infrastructure and availability of digital content; introduction of innovations by business entities; use of ICT by the business. After analyzing the indicators of network readiness, we identified those components the impact of which is most significant on the ability of enterprises to use the benefits of innovative technologies for their development. The research was conducted on the basis of indicators that reflect the network readiness of enterprises of the region and are related to the use of ICT, in particular: innovation introduction, use of computers, access to the Internet, receiving banking, financial, educational services via the Internet, employment of the population in information and telecommunications area. Determining the share of the presented indicators made it possible to conduct this study objectively and comprehensively, to compare the data with similar indicators at the national level and individual regions of Ukraine, to determine the potential for increasing the network readiness of enterprises in the medium- and long-term perspective. The factors that determine the level of development of the network economy and are decisive in the process of economic growth were examined. The conducted analysis showed a positive trend in the level of use of electronic services by enterprises via the Internet, in particular electronic account management, digital signature in the electronic document flow, automated data exchange that facilitates improving the conduct of economic activity in the conditions of development of network economy.

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