DIGITAL STRATEGIC CONCEPT FORMATION OF MODERN UKRAINIAN SOCIETY IN THE CONTEXT OF TECHNOLOGIES, POSSIBILITIES AND BREAKTHROUGH DEVELOPMENT

Анотація

The purpose of the research is to improve theoretical and practical aspects of digital strategic concept forming modern Ukrainian society in the context of technological development, opportunities and breakthrough changes. Objectives of the research: 1) to analyze information, artificial intelligence and machine learning as powerful levers to attract huge amounts of data that revolutionize our lives and production; 2) show the impact of automation on job creation in various areas of work and talent management in digital age; 3) to find out the place and role of information as a digital strategic basis of the new information revolution. Methodology - used systemic and institutional methods that allowed to bring everything into a reliable system for managing complex areas of interdependent activities, which allows you to discover and analyze the components and consistently connect them with each other. The institutional method is necessary for the formation of a holistic view as how the institutional subsystem affects information subsystem functioning. Methods - information scientific modes - general principles - creative relationship of correlation as subject with specific information reality, as well as fixing the results of the subject in gnosis to the world, nature, society, power institutions and their interaction with each other. The result of the research. As a result of the research, information, artificial intelligence and machine learning were analyzed as powerful levers for attracting a huge amount of data that revolutionizes our lives and production; an automation influence on job formation in various fields of work and talent management in digital age is studied; the place and role of information as a digital strategic basis of the new information revolution are clarified. Practical recommendations: 1) to introduce digital strategic concept of modern Ukrainian society in the context of the breakthrough changes development in the organization; 2) to form a new digital thinking taking into account the new digital culture in order to counteract the negative technologies of the new day; 3) to form computerization with the help of artificial intelligence systems and robots, which will increase productivity, remove barriers to innovation, create new opportunities for small businesses, startups, reduce barriers to market entry, implement software as a service

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