BUSINESS TRANSFORMATION IN UKRAINE DURING THE YEAR OF WAR

Анотація

The war in Ukraine has been going on for more than a year now, and the entire business community has been under stress. However, for companies that are always trying to improve their operations, such changes are taking place with minimal discomfort. Business transformation is not only about unexpected, emergency changes for business survival, but also about positive changes and opportunities that have occurred, albeit forced, but in favor of the business. At the same time, we can observe the adaptation of business to the conditions of war. The purpose of the article is to identify and analyze the problems of doing business in Ukraine during the war. The article highlights the stages of transformation of Ukrainian business during the year of war. The challenges and decisions made by the management in difficult conditions are analyzed. Most industries have adapted to other areas, chosen alternative options, transformed work processes, changed internal algorithms or abandoned some of them, transformed the conventional logistics and storage system, and changed the approach to technical equipment. Such changes are likely to remain after the victory, as they have their own significant advantages. At the same time, the key problems remain rising prices for raw materials and declining demand for products, an increase in foreign exchange rates, interruptions in the supply of utilities, difficulties in transportation, unsafe working conditions and staff remuneration. The article analyzes the program of state support for business. Polish-Ukrainian relations and support for Ukraine by partner countries are also analyzed. Poland is Ukraine's closest political, military, humanitarian and economic partner. In addition, Poland has not only sheltered Ukrainians, but has also become a reliable rear for relocated Ukrainian businesses. In the course of the study, the authors examine the prospects and formulate proposals for the development of domestic business in the next 2-3 years after the victory.

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