Аналіз інформаційних технологій управління комунікаціями поліграфічного підприємства

Анотація

The subject of the article is the management of communications in a printing company in the context of digital transformation of production and growing competitive pressure in the printing services market. The purpose of the work is to study communications management based on the integration of modern information technologies, to develop an appropriate functional and information structure that minimizes the risk of information loss, speeds up decision-making, ensures a clear division of responsibilities, and increases the level of satisfaction of both internal users and external customers. Tasks: to identify the characteristics of internal and external communications of a printing company; to analyze the structure of information flows; to assess the impact of IT tools on the speed and accuracy of data transmission; to justify the feasibility of implementing CRM and ERP systems to optimize business processes. Research methods: system and process analysis, structural and functional modeling of communications, comparative analysis of digital tools, and analytical interpretation of empirical data on the effectiveness of information interaction. Results achieved. It has been established that the traditional model of communication in printing production is determined by the fragmentation of information flows, delays in the transmission of technical data, and a high probability of errors during order approval. The integration of CRM and ERP systems, electronic document management, and cloud-based corporate services reduces order fulfillment time, decreases the number of errors in technical documentation, and increases the transparency of management decisions and the level of customer and staff satisfaction. Conclusions. The digitization of communications is shaping a modern model of printing company management that combines automated interaction between departments with continuous control and monitoring of production processes. The implementation of CRM and ERP solutions, analytical platforms, and electronic coordination systems is a strategic direction for the development of the printing industry, as it contributes to increasing the competitiveness and adaptability of businesses to the requirements of the digital economy.

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