CONCEPTUAL BASICS OF THE PERSONNEL MANAGEMENT DIGITALIZATION

Анотація

Digitalization is more than just a trend in HR management. All labor related processes are changing, putting forward new demands and expectations for modern personnel management. Digitalization transforms the traditional business model. Organizations implement a digital approach, develop and implement innovations in personnel management to remain competitive in business. Modern conditions encourage organizations to develop employee-oriented HR practices with the support of digital technologies to achieve the best results and maintain competitiveness in the market. The purpose of the article is to analyze the theoretical aspects of digitalization, its impact on personnel management processes, and to determine the most effective HRM system on the domestic market. The theoretical foundations of the digitalization for personnel management processes were analyzed and their influence was determined. Advantages and disadvantages of implementing software as a digitalization tool are considered. Among the advantages are: the search and selection of personnel, monitoring of performance, management of salaries and bonuses, as well as personnel training. The criteria for the review of HRM systems were: data security, interface convenience, cost, Self and Performance management, adaptability on different devices, availability of analytics, OKR and recruiting module, polls in the system. The popular domestic HRM systems were analyzed: BambooHR, Zoho People, Personio, Hurma System, Sage HR. It was concluded that the Ukrainian Hurma System is the most effective, because if it is evaluated according to the criteria mentioned above, it has OKR, unified HR and recruiting, also it lets create a survey in the system. Therefore, when implementing digitalization, the company receives the following advantages: flexibility, economy and efficiency; cost reduction; improved security; accuracy in data analysis; reduction of paper work; better communication; improved quality of work. Among the disadvantages are: lack of trust in digital data; lack of knowledge about how to effectively use technology; in some cases, loss of subjectivity.

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