METHODS OF EVALUATING DIGITIZATION AND DIGITAL TRANSFORMATION OF BUSINESS AND ECONOMY: THE EXPERIENCE OF OECD AND EU COUNTRIES

Анотація

This paper contains a co-occurrence analysis of 2 227 articles in English, indexing by Scopus database in 2019-2023, it was designed the «business – digitalization – digital transformation» co-occurrence network, that contains 374 keywords, grouped into 5 clusters. It was defined a research area and main key words for each cluster. It was analyzed 10 more occurring key words of the «business – digitalization – digital transformation» co-occurrence network, it was defined their clusters, total strength, as well as the occurrences indicator. It was conducted a comparison analysis of related terms of the global trend of digitalization and digital transformation, such as: digital economy, Industry 4.0, digital transformation, digitalization, digitization. It was analyzed the main advantages and disadvantages of the actual international methods of the digitalization and digital transformation assessment. It was analyzed the world regions markets and it was defined the lead companies-implementors, as well as the lead companies-developers of the digital technologies in such regions as: the North America, Europe, and Asia.

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