THE MANAGEMENT OF HUMAN CAPITAL FLOW OF CHINESE E-COMMERCE ENTERPRISES

Анотація

With the vigorous development of big data, cloud computing, artificial intelligence and other digital technologies, especially in the context of the impact of the epidemic and the economic downturn, the e-commerce industry has seized the rein of the times and gradually transformed its purchasing power from offline physical store settlement into a business model based on online transaction and cooperation, which has greatly facilitated people's demand for shopping, but also played a huge role in stimulating national consumption and boosting consumption upgrading, and has become a new driving force for economic growth.At the same time, the expansion of e-commerce market entities, the demand for excellent talents is rising, but the human resource management of e-commerce enterprises is not mature enough, there are many problems, cannot adapt to the highspeed development of e-commerce for high-quality talents.Based on the e-commerce industry in human resources and enterprise development level caused by human resources between different areas, or the same area of different enterprises flow between phenomenon, this paper according to the current reality of the factors affecting e-commerce enterprise human capital flow, thus put forward Suggestions to strengthen enterprise human resource management, help e-commerce enterprises to reduce turnover, optimize the human resource management system, improve talent core competitiveness, promote the development of e-commerce enterprise high quality.It's confirmed that the government actively guides the employment policies of e-commerce, standardizes the management system of the e-commerce industry, and creates a green and healthy e-commerce environment.The government has issued relevant e-commerce employment encouragement policies to actively guide talents to start their own businesses.Everyone can open an online shop and have their own e-commerce window to drive economic development.Журнал «Наукові інновації та передові технології»

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