Digital tools for organization and project management: international trends and innovations.

Анотація

Subject of study. The article examines the main trends in using digital tools in managing organizations and projects. The aim of the study. The study aims to identify the main international trends in the use of digital tools in management, as well as to analyze the latest approaches to their application in the management of hierarchical organizations and projects.. Research methods. The following methods were used in the study: analysis of scientific sources and international experience, content analysis of publications, comparative analysis, generalization method, and formal-logical method. Results of work. Based on international experience and a review of scientific publications, the following five trends have been identified that have a significant impact on management methodology: 1) high rates of penetration of artificial intelligence into all areas of life and business; 2) use of cloud platforms, edge computing and integrated digital ecosystems in a hybrid environment; 3) combination of flexible methodologies Agile, Scrum, Kanban with classical approaches in management; 4) use of Business Intelligence (BI) for decision-making and forecasting; 5) emphasis on cybersecurity in management. The features of the impact of these digital trends on hierarchical organizations and projects are characterized. It was found that hierarchical organizations are characterized by: implementation of AI in the field of HRM, communication; use of digital tools to optimize routine operations; machine learning; increasing flexibility in responding to changes through the use of project approaches; reducing bureaucracy, venture mindset; creating cross-functional teams; supporting strategic decisions through data analysis; integrating security systems, increasing trust and resilience. It was determined that in project management, the transformation of the team structure using AI, assessing risks and progress of project implementation using digital tools, ensuring the confidentiality of teamwork and information are more pronounced. The emphasis is on general manifestations of digital transformations for all types of organizations, including introducing AI as a personal assistant, integrating services and information systems, and improving interaction during remote work in a hybrid environment.

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