APPROACHES TO FORMING ENTERPRISES’ BUSINESS-MODELS

Анотація

The article describes the basic definitions of the concept of business model. The approaches definitions are analysed and systematized. Value, procedural and declarative approaches are considered separately. Their disadvantages are highlighted in terms of the stress-testing method. The expediency and urgency of introducing new approaches are described. Instrumental and systematic approaches have been identified and their definitions have been formed. The criteria that must be met when forming business models are summarized in the framework of the systematic and instrumental approaches implemented to use the stress testing methodology. Keywords: stress testing, business model, marketing stress testing, method of MST DOI: 10.15276/mdt.3.4.2019.3        1. Smerіchevs'kij S. F., Klіmova O. І. (2017) Business model CANVAS yak unіversal'na koncepcіya upravlіnnya bіznesom kompanіy [business model CANVAS as a universal business  management concept for a company]. Available at: http://www.investplan.com.ua/pdf/9_2017/4.pdf. (in Ukrainian) Gavrilova T., Alsufyev A., Yanson A. S. (2014) Modern Notation of Business Models: Visual Trend. ForesightRussia, vol. 8, no. 2., pp. 56–70. Osterwalder A., Pigneur Y. (2008) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New Jersey: John Wiley & Sons Inc. Kucik P.O. (2013) Bіznesmodel' kompanіi ta ii vіdobrazhennya u korporativnіj zvіtnostі [Steps to the transition to the leaner system industrial enterprises of Ukraine]. Vіsnik L'vіvs'koї komercіjnoї akademії: zb. nauk. prac' [Bulletin of the Lviv Commercial Academy: a collection of scientific papers], pp. 8–20. (in Ukrainian) Shport'ko G.YU. (2013) Etapi perekhodu na sistemu "berezhlive virobnictvo" promislovih pіdpriєmstv Ukraїni. [Stages of transition to the system of "lean production" of industrial enterprises of Ukraine]. Ekonomіchnij prostіr [Economic space], no. 73. pp. 289–297. (in Ukrainian) Merkushova N. І. Bіznes-model' yak іnstrument efektivnogo pіdpriimstva [Business model as an instrument of effective enterprise]. Available at: https://openbooks.itmo.ru/ru/file/4374/4374.pdf. (in Ukrainian) Suchasnі trendi bіznes modelej [Modern trends of business models] Available at: https://cyberleninka.ru/article/n/upravlenie-biznes-modelyu-stanovlenie-kontseptsii-i-sovremennye-trendy. (in Ukrainian) Upravlіnnya bіznes modellyu, stanovlennya koncepcії ta suchasnі trendi [Business model management, concept formation and current trends]. Available at: https://www.researchgate.net/publication/307871626_Upravlenie_biznes-modelu_stanovlenie _koncepcii_i_sovremennye_trendy. (in Ukrainian) Zozul'ov O. V. (2010) Promyshlennyy marketing: rynochnaya strategiya [Industrial Marketing: market strategy]. Kiev: Center for Educational Literature. (in Ukrainian) VUCA: new talent management and personnel planning environment. Available at: https://brainify.ru/r/article/vuca-novaya-sreda-upravleniya-talantami-i-planirovaniya-personala. Zozul'ov O.V., Men'kova K.І. (2019) Ponyattya marketingovogo stress-testuvannya bіznes-modelі pіdpriєmstva, yak faktora stalogo rozvitku organіzacії [Understanding the marketing stress test of business models of entrepreneurship, as a factor in the development of organizations]. Ekonomіka ta pіdpriemnictvo [Economics and entrepreneurship]. no. 43. (in Ukrainian) Krinic'ka M. (2017) 17 bіznes-modelej. Pridumati novu chi vikoristovuvati staru? [17 business models. Invent a new one or use an old one?]. Available at: https://kontur.ru/articles/5030. (in Ukrainian)

Класифікація

Ідентифікатори

Схожі роботи