TRANSFORMATION OF ORGANIZATIONAL CULTURE ELEMENTS AT THE PRESENT STAGE

Анотація

In the article the semantic filling of definition is investigational by us "organizational culture", elements that most yield to thetransformation changes are distinguished. We are given the authorial variant of determination of organizational culture as an integral description of internal environment that renders diffuse influence on the trajectory of development of organization in the environment of her functioning. The characteristic displays of organizational culture are certain by us in the context of basic channels of her translation. We are describing the influence of base groups of stakeholders on transformation of elements of organizational culture on the modern stage. Forming an effective mechanism of management and organizational culture is possible only for the languages of worldview awareness of both managers and workers. Directly the transformation process of forming of organizational culture comes true continuously and is often the synchronous answer of environment to organization for the accepted and realized administrative decisions. The ultimate goal of administrative influence on the formation of organizational culture informing of organizational culture is providing for her firmness and force, at the same time with potential possibility of her flexibility and adaptation to the requirements of society and priority groups of stakeholders. An organizational culture gives an integral description of the internal environment of organization that renders diffuse influence on the trajectory of her development in the environment of functioning. Transformation of organizational culture for most organizations for today is predefined by the change of understanding of efficiency of activity of organization. Presently efficiency, as a rule, is examined three effects - economic, social and ecological, that are the constituents of general efficiency. It means that the negative value of one of components will predetermine reduction of general efficiency of functioning of organization. The newest paradigm of organizational culture is based on socially responsible behavior of organizations, that embraces respect to all groups of стейкхолдерів, understanding of necessities of society in that organization carries out the activity and construction, as a result, effective environment. if to take into account the stated higher, becomes obvious, that in order to ratify the newest paradigm of organizational culture necessity is socialization of business, implementation of leadership and motivation of all workers to identifying of the own future with implementation the future of organization. For the acceptance of the self-weighted administrative decisions in relation to expediency of modification of organizational culture this type of analysis follows to complement the receptions of strategic foresight. The change of generations can become the substantial driver of changes of organizational culture in the repressing target audience of consumers, that already today demonstrates the gravitation to the economy of general consumption, sharing economy. Also we are carrying out prognostication of possible transformation changes of culture of organizations in the future with taking into account public threats and challenges.

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