MARKETING STRATEIES OF SMALL ENTERPRISES IN PROMOTING PROFITABILITY

Анотація

The article examines trends in the development of small business in Ukraine. It is found out that in most small companies marketing activities are carried out at the tactical and operational level. Obviously, entrepreneurs mostly live in the present, trying to increase sales of goods and services and does not think what to do next. But even at this level there is some confusion and chaotic use of various marketing tools that hampers business activities, without appropriate strategy. Therefore the need for small businesses marketing strategies is determined to achieve enhanced competitiveness and profitability. The definite marketing strategies for small enterprises are singled out and the feasibility of their use is proved.The use of marketing strategies is the inevitable future for those companies seeking to compete with their products both in domestic and foreign markets. At the present stage of Ukraine's economy, when the state does not pay the necessary attention to the development of small business, it is necessary to analyze the market trends, identify the political, economic, social and other conditions affecting the small business matching their desires with their abilities as much as possible and use all the advantages in the market in order to take appropriate coveted market niche in order to increase profitability and business efficiency.

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