DEVELOPMENT PROSPECTS OF UKRAINIAN CREATIVE INDUSTRY ENTERPRISES UNDER THE CHALLENGES OF WARTIME

Анотація

Background. In the face of military aggression against Ukraine, the issue of stimulating economic growth and restoring national competitiveness becomes increasingly relevant. This article examines the role of creative industries as potential drivers of these processes and their significance under the globalization of economic processes. The study is aimed at identifying and analyzing the prospects for the development of the creative economy in Ukraine in times of military challenges. The authors investigate the theoretical basis of the formation and operation of creative industries in the context of military aggression and define their place in the new economy alongside the innovation and knowledge economies. Methods. The paper uses an analysis and comparison of international practices of state support for creative industries, as well as an analysis of the impact of the state of war on various creative and cultural industries in Ukraine. Results. The article explores the possibility of the development of enterprises in the creative industry sector in times of military conflict. The authors analyze crucial aspects such as changes in consumer demand, funding, infrastructure, and marketing in this important economic sector. Conclusions. The study emphasizes the importance of creative industries as a tool for innovation, modernization, and high-value-added production during the recovery of the Ukrainian economy. The conclusions also highlight the necessity of supporting and developing creative sectors as a factor of demand in global markets.

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