STUDY OF MOBILE APPLICATIONS OF PHARMACY CHAINS: UKRAINIAN AND INTERNATIONAL CONTEXT

Анотація

Background. Ukraine has chosen digital transformation as one of its priority areas of development, which has already yielded significant results. The pharmaceutical industry as a component of the healthcare system is also in a state of constant transformation. Aim: to conduct a content analysis of mobile applications of domestic and foreign pharmacy chains. Materials and methods. The study was based on mobile applications of pharmacy chains. The following methods were used to conduct the study: literature review, content analysis, systemic, structural, logical and semantic analysis, graphical methods and generalization. Results and discussion. A content analysis of mobile applications of foreign pharmacy chains, in particular Apotheke (Germany), Wallgreens (USA), Wellcare Pharmacy (Qatar), was carried out. The structure and features of the interface of each of these applications are studied. With regard to the pharmacy market of Ukraine, it is established that there are five mobile applications in the country owned by companies that unite 12 brands of pharmacy chains. The user profile interface, the way of presenting the nomenclature of pharmacy assortment goods, as well as the functionality of loyalty programs in these applications are analyzed.

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