PROBLEMS OF PROFIT FORMATION OF SMART-ENTERPRISES IN THE CONVENTION OF THE COVID-19 PANDEMIC

Анотація

The article considers the peculiarities of doing business in the COVID-19 pandemic. It is proved that with the beginning of the COVID-19 pandemic the number of operating enterprises in Ukraine increased by 1,65%. At the same time, the number of unprofitable enterprises increased by 28,6%. Odesa oblast, Kirovohrad oblast and Kyiv are the regions most affected by the COVID-19 pandemic in Ukraine. It is determined that the loss of profits from the COVID-19 pandemic in large enterprises is 10-25%, and in small enterprises 25-50%. It is proved that the declining trend of profitability of operating activities of domestic enterprises accelerated further in the COVID-19 pandemic and reached 3,9% in 2020. Quarantine restrictions imposed in Ukraine led to the suspension of domestic enterprises, which faced additional problems. Among such problems are: the need to restructure the current business model of enterprises, reduce staff, increase production costs, reduce sales and other problems. It was found that smart companies did not face the problems of business organization and profitability under quarantine restrictions. Such enterprises timely fully "digitized" business processes based on modern information and communication technologies and other technologies of Industry 5.0; have high innovation activity; in the structure of the enterprise created its own research laboratory for the implementation of innovative developments; are energy and cost saving; constantly reduce the time of launch of a new product on the market, improve product quality. Examples of efficient and profitable domestic smart enterprises in various industries are given. For example, smart enterprises in the field of insurance increased the number of contracts concluded in Ukraine for compulsory civil liability insurance of vehicle owners in electronic form by 3,2 times compared to 2019; Retail enterprises increased the share of sales via the Internet by 2,1%, non-cash payments increased by 36% of the total retail trade in Ukraine.

Класифікація

Ідентифікатори

Схожі роботи